SHAPPY — One Year Creating Together

We’ve been collaborating with SHAPPY for over a year — a brand that champions free play, imagination, and real movement in childhood. Throughout this time, we’ve worked closely with them on consistent content creation, shaping each session around their values and vision.

We’ve photographed both their Christmas and summer campaigns, along with several sessions featuring real families — a key part of SHAPPY’s identity, where children aren’t posing, they’re simply playing and having fun.

Versatility, play and real connection

One of SHAPPY’s main goals was to highlight the versatility of their product — how it can be part of everyday family life, in different spaces and settings, while always inviting creativity and movement.

That’s why our sessions combine both aspirational visuals and spontaneous, authentic moments.

A summer campaign with a new perspective

For the summer campaign, we proposed something they had never done before: taking it outdoors.

SHAPPY had traditionally showcased their products in indoor spaces, but we wanted to expand their customers’ view of what’s possible. We photographed the session in a natural setting, with a real family, and the result was a fresh, bright and honest campaign that stayed true to their essence: children having a good time — no scripts, no posing.